Physics teachers are fortunate (I am among friends, so I can speak frankly): ours is a subject the relevance and importance of which are beyond question, and which is intrinsically fascinating to anyone whose mind has not been corrupted by bad teaching or poisoned by dogma and superstition. I have never felt the need to “sell” physics, and efforts to do so under the banner “physics is fun” seem to me demeaning. Lay out our wares attractively in the marketplace of ideas and eager buyers will flock to us.

What we have on offer is nothing less than an explanation of how matter behaves on the most fundamental level. It is a story that is magnificent (by good fortune or divine benevolence), coherent (at least that is the goal), plausible (though far from obvious) and true (that is the most remarkable thing about it). It is imperfect and unfinished (of course), but always improving. It is, moreover, amazingly powerful and extraordinarily useful. Our job is to tell this story – even, if we are lucky, to add a sentence or a paragraph to it. And why not tell it with style and grace?

I realized once I got to the end of the article that the author was none other than David Griffiths—known to pretty much every undergraduate physics student as one of the best textbook authors on the market.  Now you can see why.